Pants are pants are pants. Nothing too exciting about them, unless they get splashed when you are washing your hands and you have to explain to everyone that you did not just piss yourself. However, I have seen the light and I now know that pants can be the most amazing part of your day.
Full credit goes to my wife who found out about Bonobos. This is a small little company based out of New York and they have a very interesting back story that can be found here. Bonobos is a really great little company that takes the boring old pantaloons and turns them into a coveted item because of the quality of the garment, the amazing customer service, their humor and they play the scarcity card quite well.
Just so everyone knows, my ass looks great in them (just ask my wife). They fit very well and are the most comfortable pants I have ever owned. If the pants were great that would be one thing, but they combine that with an amazing group of people that trump Zappos in terms of customer service and humor (The customer service folks are labeled ninjas). They have a pair of pants called Redrums for God's sake. They have fun with their product and it shows.
The final card that they play is the evil and ingenious one, the styles do not live forever. The endangered section is a brilliant move on their part and tsome of their styles are very limited (Damn you, St. Paddy's Khakis!). Think of Tickle Me Elmo or Zhu Zhu Pets in their heyday, but Bonobos makes it happen at least once a month or so.
They also make all of their pants with a secret ingredient, crack cocaine. They may not be true, but sometimes it feels like that. I have 5 pair and I want more. God, they are good at what they do.
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