This post may get me a slap from my wife, but let us talk about theme restaurants with boobs as the focus. Hooters, Tilted Kilt and Twin Peaks all fall under the same category, but are these fads? Hooters has obviously been around the longest, but they are in some serious financial trouble. Tilted Kilt is the "Hooters Killer" because I think their theme and food is better, but I just got done with a great dinner in a place that replaced once a 1-year old Tilted Kilt.
The issue with these places is that you have one demographic, dudes. That may account for 50% of the population, but it cuts out dates and family dinners. What these places need to do, is some major marketing and that is what Twin Peaks does.
Twin Peaks does Jeep Nights, Saturday Car Washes and all of the waitresses dress up for holidays. Is it crude? Of course it is, but they have some of the best marketing that I have seen in awhile. And no, marketing is not a euphemism for bazoonkas.
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